Wolff Preparing to Sell Stake Valuing Mercedes Formula 1 Team at £4.6 Billion

Toto Wolff with Mercedes F1 team
Team Principal Wolff has led Mercedes to record-breaking success in F1

Mercedes team principal Toto Wolff is engaged in final negotiations to offload a portion of his ownership stake in the Mercedes Formula 1 team.

The deal estimates the Mercedes team at £4.6 billion – a record for a Formula 1 squad – following McLaren was appraised at £3.5 billion in a change of corporate structure in September.

The Austrian executive, who owns one-third of Mercedes F1, would sell a stake in the region of five percent.

Wolff, aged 53 would stay on as team principal and chief executive officer should the deal proceed.

Ownership Structure

Remaining partners in the team are Mercedes-Benz and industrial group Ineos, who each also own a third of the company.

An official representative stated: "We are providing no official statement on this. The management structure of Mercedes F1 stays unaltered, and all three partners are dedicated to continued achievements of the brand in F1."

Valuation Increase

The deal would represent a substantial rise in value of Mercedes F1 since Ineos acquired its stake for £208 million in 2022.

The rise demonstrates the growth in market values of Formula 1 outfits in the past few years as a consequence of the increasing appeal of Formula 1 globally.

This trend was evident with the box-office performance of the F1 movie featuring Brad Pitt, which was released in summer 2023 and earned more than $630m (£458 million) at the box office.

The film represents the actor's top-grossing movie and the highest-earning sports film ever released.

Present Performance

The Mercedes team are second in the team standings, behind McLaren Racing, with three Grands Prix remaining in the current championship.

Their lead driver George Russell has secured victory in two of the 21 races so far and is fourth in the individual standings behind McLaren drivers Lando Norris and Oscar Piastri, and Red Bull Racing's Max Verstappen.

The team won a unprecedented eight straight constructors' championships and seven driver championships, six won by Lewis Hamilton and one by Nico Rosberg, between 2014 and 2021.

Mark Frye
Mark Frye

A tech enthusiast and writer with over a decade of experience in digital innovation and startup ecosystems.